Volvo XC60 Getting Ready for India!

Volvo Auto India is working fast to bring in their new generation cross over, the XC60, into the Indian market. The car has already arrived in India and has been sent for homologation.

The Volvo XC60 is scheduled for a launch in the first half of 2010 and is touted to be one of the safest cars across all categories. Volvo India is not just excited about the new model, for this new entrant also spells the beginning of a new game plan for the company in India. According the Paul de Voijs, Managing Director, Volvo Auto India, the brand has taken its time to set its foundation in the last two years and now with the XC60 the company is looking at strengthening their market position by having more on offer in terms of an overall product line up.
Cross-overs have been welcomed in the Indian market and other brands have been enjoying this market space. Volvo Auto India is keen on capitalizing on this segment and there is no doubting the fact that the XC60 has all the elements to make it a winner. Pricing still plays a big role and this is where Volvo will truly have to score in order to break into the market.