Ford Figo launched!

B-segment scorcher priced aggressively, starts at Rs 3.5 lakh for the petrol and Rs 4.48 lakh for the diesel

  I quite liked the Ford Figo when chanced to drive it just last month, and my verdict for the car was certainly positive albeit if Ford India managed to price the car sensibly. Pricing for the new hatch has just been revealed, and Ford seems to have gone for the jugular - the Figo will start from Rs 3.49 lakh (ex-showroom Delhi) for the base version 1.2 petrol. The 1.4-litre diesel engine option will start from Rs 4,47,900 (ex-showroom Delhi).
Pricing is at par with the respective new benchmarks for hatchbacks. The 1.2 petrol Figo will equal the smaller but newer Chevrolet Beat in its pricing, while the 1.4 diesel is almost at par with the Maruti Suzuki Ritz. The diesel variant will also undercut the newly launched Volkswagen Polo 1.2 diesel by almost half a lakh of rupees.
Deliveries for the new car will begin immediately, in fact we have already spotted the car on display at various Ford dealerships already. The company has also ensured that its sales and service network has been suitably ramped up to accommodate the initial demand for the Figo. The company currently has 167 dealerships in 97 cities ? 28 of these dealerships were opened in one day. Clearly, Ford India seems geared up for the bringing the Figo on the streets in a large way.

Figo 1.2 Petrol	Figo 1.4 TDCi Diesel
Lxi - Rs 3,49,900	Lxi - 4,47,900
Exi - Rs 3,81,900	Exi - 4,72,900
Zxi - Rs 3,99,900	Zxi - 4,96,900
Titanium - Rs 4,42,900	Titanium - 5,29,900